AIRBNB Trick or Treat Hospitality Impact
What should be our strategy? T he Rise of AirBNB Airbnb, Uber, and Lyft have quickly risen to prominence as the face of the new "sharing economy." For evidence of their influence, look no further than the taxicab industry, which has been swiftly decimated by the ride-hailing services. Uber But the rise of this new sharing economy begs another question: Does Airbnb threaten the hotel industry? Given its early success, it's a valid query. Revenue has soared since Airbnb's humble beginnings in 2008, and by 2013 it was clocking in around $250 million. Some estimates put the company on track for at least $1.6 billion in revenue this year, up over 70 percent from its roughly $900 million run rate in 2015. And valuation-wise, Airbnb has already exceeded the biggest hoteliers on the planet. Its most recent funding round scored a $850 million investment from Google Capital, Alphabet's (ticker: GOOG, GOOGL) investment arm, giving it a valuation o